Saravanan’s presence was notable even among legends like Rajinikanth and Kamal Haasan, as remembered by N Sathiya Moorthy.
IMAGE: Rajinikanth and Kamal Haasan. Photograph: Courtesy AVM Productions and AVM Studios/Instagram
Men like him are rare.
Passing of a Cinematic Giant
Saravanan Surya Mani, known as AVM Saravanan, passed away at 86 due to age-related issues in Chennai on December 4, a day after his birthday. A towering figure in Tamil cinema, Saravanan was a ‘gentle colossus’ who left an indelible mark.
He was distinctively tall with keen eyes and an attentive demeanor, always aware of his surroundings, whether conversing with individuals or amidst gatherings.
A Legacy of Simplicity
Known for his traditional white attire and a vermilion mark on his forehead, Saravanan’s simplicity was inherited from his father, A V Meiyappan. Meiyappan was part of the industrious Nattu Kottai Chettiar community and a pioneer alongside figures like ‘Gemini’ S S Vasan and Nagi Reddy.
Their practices were as clean as their reputations, with issues of non-payment being rare.
Transition and Innovation
Saravanan chose to step back from film production as the industry evolved, turning instead to television serials. AVM, under the father-son duo, maintained high standards in business ethics.
The AVM Heritage Museum, curated by Saravanan’s granddaughters, symbolizes a commitment to preserving and expanding the family legacy.
Impact on Indian Cinema
Saravanan joined the family business at 19, contributing to AVM’s ventures in Hindi and Telugu cinema before focusing on Tamil films. He learned the trade from his father, ensuring AVM’s survival where others faltered.
Iconic productions like Parasakthi and collaborations with legends like Sivaji Ganesan and MGR cemented AVM’s reputation.
Enduring Partnerships
AVM’s collaborations with stars like Rajinikanth and Kamal Haasan resulted in memorable films. Kamal Haasan began his career with AVM, and Rajinikanth’s rise to superstardom was bolstered by projects like Murattukaalai.
AVM’s ventures extended across generations, adapting to new trends while honoring their roots.
Unwavering Values
Saravanan was succeeded by his son, M S Guhan, with the fourth generation now involved in the family business. They uphold the integrity and ethics instilled by Saravanan, ensuring the AVM legacy continues.
Images curated by Satish Bodas/Rediff
