Drake is building excitement for his upcoming solo album by embracing a quintessentially Canadian pastime—playing hockey. The Toronto artist released a video on social media that has fans eagerly anticipating the release of his much-awaited “Iceman” project.
Custom OVO Ice Rink Sparks Speculation
On December 13, Drake shared an Instagram video of himself playing hockey on a snowy outdoor rink. This wasn’t an ordinary setup; it featured the October’s Very Own logos, thanks to Sherwood hockey equipment. The caption, “Ice for what,” cleverly references his 2018 track “Nice For What” from the “Scorpion” album, leading fans to connect the icy theme to his forthcoming project.
Comments poured in from fans joking about Drake’s hockey abilities. One suggested he join the Toronto Maple Leafs, while another humorously questioned if he had built a rink in his backyard. References to Wayne Gretzky, whom Drake mentioned in a previous track, highlighted the playful engagement and kept fans speculating about the album’s release.
21 Savage Confirms “Iceman” Theme
The hockey video wasn’t the only update on the “Iceman” theme. On December 12, 21 Savage released his album “What Happened To The Streets?” featuring Drake on the track “MR RECOUP.” In his verse, Drake references his “Iceman” persona while discussing his jewelry collection, confirming the title for his next album.
The collaboration suggests a coordinated effort between the artists, hinting that Drake’s album rollout involves more than just social media teasers, echoing how major artists build anticipation across various projects.
Livestream Series Fuels Anticipation
Although no release date is set for “Iceman,” Drake has engaged fans through livestreams featuring unreleased tracks. He mentioned to Complex that another broadcast is planned before the album’s release.
During three livestreams, Drake has previewed songs like “What Did I Miss?” featuring EVÎN, “Which One” with Central Cee, “SOMEBODY LOVES ME PT. 2,” and “DOG HOUSE” with Julia Wolf and Yeat. Drake hinted that the final livestream will showcase his best work, allowing him to gauge fan reactions and build excitement outside traditional promotional methods.
Innovative Approach to Album Promotion
In an interview with Complex, Drake discussed the complexities of the livestream format, countering the misconception that they are simple to produce. He emphasized the importance of innovation and taking creative risks in today’s music industry.
This approach allows Drake to maintain a direct connection with fans, sharing works in progress through intimate live broadcasts, rather than relying solely on traditional promotional avenues.
Future of the “Iceman” Era
Drake’s strategic use of social media, guest appearances, and livestreams indicates a significant buildup to “Iceman.” The hockey video ties the album to his Canadian identity and the wintry imagery suggested by its title.
Whether the ice rink will feature prominently in future promotions is uncertain. However, Drake continues to engage fans creatively while keeping the album’s release a mystery. The “Ice for what” caption and hockey footage serve as a reminder of Drake’s unique approach to building anticipation.
