Attention stars and Hollywood execs, if you’re seated next to some rich randos in choice seats at the Golden Globes, they may have bought their way in.
Turns out, you can now pay to attend the Golden Globes for $70,000 — in what a Hollywood insider called a “shameless” move by Penske Media which owns the awards as well as the magazine offering the tickets via a concierge gift guide.
The $70K also gets the big-bucks buyer and a guest a walk on the red carpet and into the after-party, plus a stylist, a stay at the Peninsula Beverly Hills and the awards’ coveted swag bag.
Luxury magazine Robb Report — which is also owned by Penske Media, and curates the awards’ gift bags — is offering three pairs of Golden Globes tickets at $70,000 per couple via its concierge service, The Vault’s ultimate gift guide. (The president of Robb Report is also the head of luxury sales for PMC.)
The Golden Globes tickets are being offered by The Vault along with items like a $4.5 million power boat, a $110,000 Cartier watch, a $200,000 bottle of Chardonnay and winery tour and an “Aspen adventure” with pro surfer Laird Hamilton and “Free Solo” climber Alex Honnold.
An entertainment business vet told Page Six when they noticed the Golden Globe tickets up for grabs amidst all the high-end swag, “This is shameless… $70,000 for a pair of tickets, and the tix come with a tux!”
According to the Golden Globes’ own FAQ page on its official site, the answer to the question, “Can I get tickets to attend the Golden Globes?” has a seemingly definitive answer.
“No, tickets for the awards show are not available to the general public. Audience members include nominees, studio and broadcast partners, sponsors, presenters, and guests of the Golden Globes,” it currently says. (The FAQs also state “the red carpet for the Golden Globes is only available to accredited members of the media working at the event.”)
A spokesperson for the Golden Globes said when we reached out for comment, “Golden Globes tickets are not made available or sold to the general public.”
The Vault’s site, which is public, says, “See something you like? Add it to your wish list and send us an inquiry. Our concierge will be in touch promptly to help facilitate your purchase and put you in touch with the applicable merchant(s).” The site says when you click on a form for the tickets: “Thank you for your interest. Please provide the information below and The Vault concierge will be in touch shortly to verify your inquiries. Once verified, your information will be provided to the applicable merchant who will contact you regarding your interest.”
To purchase an item, the site says, you just, “Fill out an inquiry form with your contact information. The Vault concierge will help you get in contact with the brands to purchase your item.”
The Robb Report’s Vault online gift guide says that for $70K: “The weekend will kick off with an invitation to the intimate Golden Eve Party, a private gathering with industry insiders. On awards night, January 11, you’ll take your place at an official table inside the Golden Globes, enjoying premier seating and proximity to some of the biggest names in Tinseltown. After the ceremony, continue the evening at the after-party, mingling with the entertainment world’s most prominent figures.”
The gift guide also adds: “Even your souvenir will be authentic: the Golden Globes’ Ultimate Gift Bag, traditionally reserved for presenters and winners. Inside is a curated booklet by Robb Report offering your choice of ultra-luxury experiences — from five-star wellness retreats to scarce, collectible spirits. It will be a red-carpet weekend so hard to come by that even money can’t usually buy it.”
On top of all that you’ll get “accommodations at the Peninsula Beverly Hills… including professional styling for the main event. Thom Sweeney will dress the men in bespoke suits for the red carpet” if you cough up the money.
As of Sunday night, no buyers seemed to have landed the tickets as there were still three of three pairs left.
The gift guide sums up that buyers will get: “Red-carpet arrival and celebrity mingling, Golden Eve Party with industry insiders, Premier table seating at the Golden Globes ceremony, Star-studded after-party,” as well as, “VIP Golden Globes access, Bespoke Thom Sweeney styling, Entry to the Golden Eve Party and after-party, Expertly curated Ultimate Gift Bag.”
The awards became a for-profit entity when Penske took over the show from the non-profit Hollywood Foreign Press Association.
Last year the awards’ official gift bag had a value of $1 million.
Penske Media owns a mini-monopoly of showbiz sites and publications like Variety, The Hollywood Reporter, Billboard, Indiewire, Deadline and Rolling Stone.
Last year rival sites the Wrap and the Ankler reported that Penske owned Variety was selling studios on a “Golden Globes salon dinner series,” that went for $70,000 per event, according to an alleged sales deck they obtained.
But a Penske rep told the Wrap in response at the time, “This is a misappropriated deck, not in circulation, and was published by competitive websites portraying journalistic intent with an intent to mislead and misinform.”
Page Six exclusively revealed media insiders were fuming over the Golden Globes’ new best podcast category — calling it a Penske Media “racket” rather than an innovation.
An insider alleged that the new category was “really just a vehicle” for campaign ads to go to Penske’s outlets for a Penske awards show with eligibility determined by a Penske company, Luminate, which deemed the top 25 shows eligible.
A rep told us previously last month: “The podcast and entertainment industry remain extremely excited about the Golden Globes first ever podcast award, and nearly every eligible nominee has submitted to be recognized for their exceptional work.”
